Marry a friend for a day

T-Mobile – Marry a friend for a day

“Freedom of marriage by the power of the rainbow unicorn pigeon.”

During the annual Canal Parade, Amsterdam Gay Pride’s ‘grand finale’, visitors celebrate the freedom to share love with whoever they want. T-Mobile Netherlands affirms this freedom with Marry A Friend For A Day. An initiative that invites everyone at the Canal Parade to get married with whoever they want, just for just one day. Thousands of pink wedding bands, for proposing to friends and sweethearts, were handed out throughout the day. A wedding chapel in the heart of Amsterdam was build, just for the occasion. In addition we made 200 special wedding-themed billboards throughout the city. All ‘newly weds’ photographs that were shared on Instagram and Twitter with #SHARELOVE became part of our online wedding album as a tribute to the freedom of sharing love with whoever he or she wants.

Marry A Friend For a Day manifests the freedom to share love with whoever we want.

1x SAN nomination

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